Signal intelligence for Enterprise B2B Tech.
Growth in strategic accounts requires deep insight into how enterprises buy.
AI delivers intelligence on buying groups, buying centers, and buying stage to enable unprecedented levels of productivity and growth.
Trusted By
"BMC is deploying a next generation of GTM metrics with Kinetik to reflect the change in how enterprises buy."
"Kinetik is supporting our transformational initiative with data science driven micro-projects that deliver value."
"Kinetik brings a deep understanding of Enterprise B2B GTM dynamics, allowing them to design highly tuned experiments."
The Emerging Sales Supercycle
AI, automation, and digital buying stress B2B teams in unprecedented ways. Paradoxically, these forces fuel an emerging sales supercycle — an extended period of growth and transformation.
The dynamic decade ahead will reshape the beliefs and practices you have long relied on. GTM teams that leverage buyer signals and continuous feedback loops will win as they adapt quicker and can deliver on customer expectations.
The Disconnected Reality
- Fragmented TeamsSales, Marketing, and CS operating in silos with different data.
- Mismatched IncentivesKPIs that compete instead of compound.
- Static ExperiencesWebsites that can't think, speak, or deliver instant answers.
Kinetik AI Models
Understanding Enterprise B2B tech buying
Buying Center Signals
Classifies your prospect universe into consistent buyer roles with confidence scoring. Turns messy contact data into an actionable buying-group map.
Combines Interest, Intent, and ICP fit into a single prioritization framework. Answers who is engaged, ready to buy, and a perfect fit.
Unifies engagement and pipeline signals into a single, multi-level journey view. See what’s happening from the account level down to the individual person.
Bridges the gap between insights and execution by defining an automation-first workflow. Creates segments, generates content, and activates campaigns without linear headcount growth.
Converts deep account research into an actionable shortlist of high-value use cases. Generates strategic heatmaps to prioritize exactly where to focus execution.
Creates a strategic 'chessboard' that aligns operating units with innovation themes. Unifies marketing, sales, and leadership around a shared map for complex accounts.
Kinetik AI Models
Understanding Enterprise B2B tech buying
Your GTM teams aren’t misaligned. Your targeting is.
When marketing targets the account, sales targets a few contacts, and RevOps routes by rules… execution fractures. Unify the account around buying centers and buying groups so every function hits the same stakeholders, in the same sequence, with the same intent.
Beyond "Accounts"
AI is reshaping how buyers and customers discover, engage, and decide. You need deep signals intelligence to map the revolutionary new buying journey.
Multi-Modality is Must-Have
Static websites can't compete. B2B companies must act now to adapt their digital experience and reimagine engagement with experiences that think and act.
Continuous Calibration
A unified GTM framework allows you to calibrate buyer-centric execution in real-time based on actual signal feedback loops.
Why Generic AI Fails
Out-of-the-box AI models inside revenue intelligence tools often fail to scale beyond pilots because they are generic by design. They don't reflect each client's unique markets, solutions, install base, and differentiation.
The Kinetik Difference
Kinetik builds CLIENT-SPECIFIC AI MODELS.
We produce trustworthy, operational insights at the buying-center and buying-group granularity that your specific business requires.
See Agentic OrchestrationBuying-Center Signals Intelligence
Account plans are table stakes. Buying-center clarity is the growth strategy. Kinetik turns strategic accounts into executable maps of decision centers.
- Buying-Center Mapping
Model accounts as a grid (Org × Innovation Theme) to turn growth into specific, executable plays.
- Multi-Source Signals
Interpret full signal sets across digital and physical channels—the shift from scoring to intelligence.
- Time-Series Analytics
Identify which specific buying centers are mobilizing and which roles are active, missing, or blocking.
Frequently Asked Questions
Ready to stop guessing?
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